Google-owned YouTube has appointed Web3-friendly exec Neal Mohan as its new CEO following the departure of Susan Wojcicki this week.
Wojcicki stepped down from YouTube on Feb. 16 after 9 years on the helm, outlining plans to start a “new chapter” centered on family, effectively being and personal initiatives. All through her tenure, she oversaw the pivotal introduction of the revenue-sharing model, amongst completely different points.
Shifting forward she goes to remain an advisor for Google’s guardian agency Alphabet Inc.
Thanks, @SusanWojcicki. It has been fantastic to work with you over time. You’ve bought constructed YouTube right into a unprecedented dwelling for creators and viewers. I’m excited to proceed this superior and important mission. Attempting forward to what lies ahead… https://t.co/Rg5jXv1NGb
— Neal Mohan (@nealmohan) February 16, 2023
Sooner than becoming the model new CEO, Mohan served as YouTube’s chief product officer and oversaw the controversial eradicating of the video dislike button, the introduction of YouTube Shorts to compete with Tik Tok, and YouTube Music.
By the use of Web3, Mohan outlined tentative plans in February 2022 to mix plenty of newest choices equal to Metaverse-based content material materials experiences and content material materials tokenization by the use of nonfungible tokens (NFTs), quite a bit to the dismay of the NFT-hating group on the time.
Particularly, Mohan emphasised that NFTs might current a model new means for creators to interact with their audiences and develop additional revenue streams. He cited the potential for creators to tokenize their films, images, art work and experiences as examples of such.
“Web3 moreover opens up new alternate options for creators. We think about new utilized sciences like blockchain and NFTs can allow creators to assemble deeper relationships with their followers. Collectively, they’ll have the power to collaborate on new initiatives and earn cash in strategies not beforehand doable,” he wrote in a weblog publish on Feb. 10, 2022.
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No matter being meant to most likely roll out remaining yr, the Internet 3-related plans are however to materialize nevertheless might very effectively be set for yet one more push inside the near future offered that Mohan is now predominant the company.
New YouTube CEO @nealmohan is into NFTs! https://t.co/RVqqJngnv6
— Altcoin Day-to-day (@AltcoinDailyio) February 17, 2023
Following the knowledge of Mohan becoming the model new CEO of YouTube, there was a surprisingly restricted amount of FUD from the feisty NFT skeptics on Twitter who’re usually quick to flame one thing to do with critiques of mainstream connections to the tech.
#nealmohan seems to be a super gu… wait… No… pic.twitter.com/vQSet9tu8j
— ram. (@veryramdom) February 17, 2023